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Wix vs Shopify: The Right Platform For Your Online Store 2023

Updated: Aug 17, 2023

The never-ending battle: Wix vs Shopify? Which one is better? Let's take an in-depth look at two of the most popular website builders.

In the world of e-commerce, choosing the right platform to build your online store is crucial for success, but also quite tricky. The slick marketing campaigns, enticing features, and countless reviews can overwhelm you before even making your very first sale.

With numerous options available, two popular choices stand out: Wix eCommerce and Shopify. Both platforms offer robust features and functionality to help entrepreneurs create and manage their online businesses effectively.

To help you make an informed decision, we will compare Wix eCommerce and Shopify in today's blog post, while highlighting the key differences between the two.

Table Of Contents:

5.5. Pricing

6. FAQs

Wix eCommerce:

Wix, known for its user-friendly website builder, also offers a dedicated eCommerce solution. Wix eCommerce provides an all-in-one platform for creating and managing an online store. It boasts an intuitive drag-and-drop interface, making it easy for beginners to build a visually appealing website.

wix ecommerce

Hence why Wix is popular among beginners with no technical knowledge. Wix offers a range of customizable templates designed specifically for e-commerce, allowing you to showcase your products in a visually stunning manner.

Key features of Wix eCommerce:

  • Easy-to-use website builder with drag-and-drop functionality.

  • Extensive collection of e-commerce templates to choose from.

  • Built-in SEO tools to optimize your store for search engines.

  • Mobile-responsive design for seamless browsing on smartphones and tablets.

  • Integration with popular payment gateways, including PayPal and Stripe.

  • Inventory management and order tracking capabilities.

  • App Market for extending the functionality of your store.


Shopify is a dedicated e-commerce platform that has gained immense popularity over the years. It provides a comprehensive set of tools and features to build, manage, and grow an online store. Shopify offers a seamless and scalable solution, making it suitable for businesses of all sizes. Whether you're just starting out or already have an established brand, Shopify offers the flexibility and scalability to meet your needs.


Key features of Shopify:

  • Robust e-commerce website builder with a wide selection of professional templates.

  • Secure and reliable hosting infrastructure with 99.99% uptime.

  • Multiple sales channels, including social media integration and Shopify POS.

  • Extensive app store offering various plugins and integrations.

  • Seamless integration with major shipping carriers and payment gateways.

  • Advanced analytics and reporting for monitoring store performance.

  • Dedicated 24/7 customer support for assistance at any time.

A Quick Glance:

Before we dive into the details, let's take a quick look at the pros and cons of Wix e-commerce vs Shopify. This will help you narrow down the benefits of using each platform and which will be more useful for you, based on what your website needs.

Advantages Of Using Wix:

  • Wix offers a free plan without any time limit, but you can't sell products or services with it.

  • It is a more affordable option than Shopify.

  • Wix is the perfect choice for creating a general-purpose website, which doesn't require any selling. One can easily add features like forms, galleries, events, etc., to a Wix website.

  • There is a wider range of Wix ecommerce templates that can be easily customized according to your own liking.

  • It doesn't charge any additional fees for using a third-party payment gateway.

  • Wix enables you to translate your website into more languages than Shopify, as its multilingual capabilities are stronger.

  • The platform's built-in marketing features are strong and make the process easier.

  • Wix lets you feature blog content on static web pages effortlessly and effectively. Moreover, Wix SEO capabilities are better than Shopify's.

Advantages of Using Shopify:

  • Shopify templates are fully responsive on different devices.

  • Users can check out in multiple currencies with Shopify, but not with Wix.

  • The dropshipping features on Shopify are more extensive.

  • The platform is extremely cheap to use for the first three months of services.

  • Shopify allows you to switch templates while already working on one. On the other hand, with Wix, you have to rebuild the entire site if you want to switch to another template.

  • Shopify offers a wide range of apps and integrations. Importing and exporting content and products is also more straightforward.

  • The platform is a better option for point-of-sale applications.

  • A vast range of online payment gateways are available on the platform.

Difference Between Wix and Shopify

Wix and Shopify are both popular platforms for building and managing online stores, but they differ in several key aspects. Let's delve into a detailed comparison between Wix vs Shopify to help you understand which platform might be the best fit for your e-commerce needs.

1. Ease of Use:

Wix: Known for its user-friendly interface, Wix allows users to create a website effortlessly using its intuitive drag-and-drop builder. It requires no coding knowledge, making it ideal for beginners. Wix offers a visually appealing and straightforward way to build an online store.

Shopify: Although Shopify also emphasizes user-friendliness, it may have a slightly steeper learning curve compared to Wix. It provides a more comprehensive set of features, which can take some time to explore fully. However, Shopify offers extensive documentation and customer support to assist users in navigating its features effectively.

2. Design and Customization:

Wix: Wix offers a wide range of customizable templates for building visually stunning websites, including numerous options specifically designed for e-commerce. Its drag-and-drop editor allows you to easily modify the layout, colors, fonts, and other design elements to match your brand's identity.

Shopify: Shopify provides a variety of professionally designed themes tailored for online stores. These themes are highly customizable, allowing you to tweak the appearance and layout of your website. Shopify also enables developers to access the HTML and CSS code, providing advanced customization options for those with coding skills.

3. E-commerce Functionality:

Wix: Wix eCommerce offers essential features to run an online store, including inventory management, order tracking, and various payment gateway integrations such as PayPal and Stripe. However, it may not be as feature-rich as Shopify when it comes to advanced e-commerce capabilities.

Shopify: Shopify is specifically designed for e-commerce and provides a comprehensive set of features to support your online business. It offers advanced inventory management, detailed product variations, shipping and tax configuration, abandoned cart recovery, and more. Shopify integrates with over 100 payment gateways, enabling seamless transactions.

4. App Ecosystem and Extensions:

Wix: Wix has an App Market that provides a range of apps and extensions to enhance the functionality of your online store. While the App Market offers useful integrations, it is more limited compared to Shopify's extensive app ecosystem.

Shopify: The Shopify App Store offers a vast selection of apps, integrations, and plugins to extend the functionality of your store. These apps cover various aspects, including marketing, analytics, customer support, dropshipping, and social media integration. The robust app ecosystem of Shopify allows for greater customization and scalability.

5. Pricing:

Wix: Wix offers a range of pricing plans, including specific plans for e-commerce. The plans vary in features and storage capacity, with higher-tier plans providing additional e-commerce functionality. Wix also offers a free plan, but it displays Wix ads and comes with limitations.

Shopify: Shopify offers multiple pricing plans tailored for different business sizes and needs. While it does not have a free plan, it provides a 14-day free trial for users to explore its features. Shopify's pricing includes hosting, security, and support, and higher-tier plans unlock more advanced e-commerce features.

Which Website Builder Should You Opt For?

When it comes to choosing between Wix e-commerce vs Shopify for your online store in 2023, consider your specific needs, technical expertise, and growth plans. Wix eCommerce is a great choice for beginners or small businesses looking for an easy-to-use platform with visually appealing designs. Shopify, on the other hand, offers advanced features, scalability, and a vast app ecosystem, making it suitable for businesses at any stage.

In the end, both platforms have their strengths and can help you create a successful online store. Evaluate your requirements, compare the features, and select the platform that aligns best with your goals and vision.


1. What's the significance of choosing between Wix and Shopify for an online store?

Choosing the right platform is incredibly important for eCommerce success. The detailed comparison between Wix and Shopify helps you to navigate the complexities and make an informed decision.

2. What are the key advantages of using Wix for e-commerce?

Wix offers an intuitive drag-and-drop builder, affordable pricing, customizable templates, and strong built-in marketing features. It's an ideal choice for beginners and general-purpose websites.

3. How does Shopify excel as an e-commerce platform?

Shopify provides scalable solutions, extensive app integrations, professional templates, and robust features like advanced analytics and shipping options. It suits businesses of all sizes and stages.

4. What's the key difference in design and customization between Wix and Shopify?

Wix offers an intuitive drag-and-drop editor for easy customization, while Shopify provides professionally designed themes with more advanced customization options for coding-savvy users.

5. Which platform offers better e-commerce functionality and scalability?

Shopify specializes in e-commerce, providing advanced features like detailed product variations, comprehensive inventory management, and a wider range of payment gateways. It excels in scalability and customization.

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